The Basics Of Shop Displays – A Guide To Visual Merchandising
Shop displays are imperative for any retail establishment. The store could be a pharmacy, a jewelry shop, a furniture showroom, an apparel store or a boutique selling antiques among others. Every store needs some shop displays. There are two major purposes of shop displays. One is the obvious visual appeal that is supposed to entice people and the other is keeping things organized and conveniently within reach. Many storeowners use shop displays to organize their inventory and they use every inch of available visible space to store and display the items at the same time. Some storeowners however use shop displays purely for their visibility and not to facilitate better cataloguing their inventory.
There are some basics of shop displays that every storeowner must know. Buying display cabinets or setting up some items under fancy recessed lights would not be enough. What you need is an idea of visual merchandising and how it works. Shop displays are technically within the ambit of visual merchandising which is actually a major in business schools.
- First, you should choose the items that you would put up in your shop displays. You will obviously select different types of items but what you should also do is choose items of different sizes. The diversity of the nature of items will matter but after the difference in size. Asymmetry works better than symmetry in visual merchandising. Entice people with the differing sizes and then show the diversity of the nature of items you have. Also, try to put forth the largest items at the absolute forefront.
- Second, you should invest in the right furniture for shop displays. Don’t spend too much but spending too little will become obvious from the quality of the shop displays. Opt for colors that accentuate the items you sell. Don’t opt for a contrast that doesn’t suit your store or business. You can go for colors of your choice but before making a final decision consider the lights that you would use and if the colors would go well with the lights and vice versa.
- The focal point is the most important aspect of shop displays. Which item is being focused upon, what do the lights highlight or what comes to notice the moment you stare at your shop displays. This would entice people further.
- Don’t clog your shop displays. Have the frontline neatly organized and also spaced. The next lines can have a few more items. Don’t crowd the shop displays, ever.